Gather information about your market and customer to understand trends, opportunities and unmet needs;
• Market intelligence
• Technology intelligence
• Sources of new ideas
• Feasibility Studies
Use creativity tools to explore new ways to add value to your product, service or business model;
• Creating innovative products
• Customer-centric innovation
• Exploring new business models
• Creating new processes
Iterative process of developing and testing new product or service concepts until you produce a compelling proposition;
• Concept development
• Prototyping
• Testing
